Duppy; a ghost or spirit

DUPPY is a brand rooted in cultural hybridity, black surrealism and unapologetic self-expression.

Founded by visual artist Yaya Sonyini, Born in Jamaica and raised in the United States, Yaya translates her lived experience into an eclectic visual language that blends punk aesthetics, surrealist influences and bold graphic design.

Drawing inspiration from the energy of punk, DUPPY reimagines avant-garde fashion through the lens of a Black immigrant identity in New York. Yaya incorporates her own photography directly into the garments fusing personal narrative with visual innovation to create a distinct, eclectic language of fashion.

At its core, DUPPY is a dialogue between heritage and modernity.

“DUPPY is my contribution to a larger conversation — a declaration that fashion is not only about aesthetics, but about identity, rebellion and the freedom to reimagine oneself.”